THE ZONES

The PRETA LOBUE Fall coat collection is labeled with suggested temperature zones, taking the guesswork out of selecting an appropriate coat. All PRETA LOBUE coats are water repellant.

ZONE 1
Suggested for Mid-50’s to High-60’s F When you need a little something more than a sweater.

ZONE 2
Suggested for Low-40’s to Mid-50’s F When you need an in-between jacket on brisk days.

ZONE 3
Suggested for 30’s F and below For very cold weather, this will keep you toasty warm.

About The Company

PRETA LOBUE is a luxury brand of outerwear designed with a European flair for the woman who lives an active lifestyle but still wants to look feminine and chic - whether she’s leaving the gym, going to work, or dining at a fivestar restaurant. The collection is the vision of its Founder and Creative Director, Sonia LoBue, who recognized a need for a woman’s coat to be flexible enough to wear from morning until night, stylish and flattering but functional for all weather.

Sonia was born in Rio de Janeiro, Brazil, grew up in Connecticut, and spent her childhood summer vacations in Portugal, where her parents are from, and where she got her European sense of style. Sonia’s passion for fashion was evident at an early age…whether she was helping her mother with her sewing, or designing paper clothes for her paper dolls, or designing her high school prom dress. She debuted her first collection of dresses during her senior year at Boston College, and after graduation, was hired as a buyer for Saks Fifth Avenue in New York City. Sonia quickly moved up the corporate ladder at Saks, where she spent 13 successful years, and then was recruited by Victoria’s Secret to oversee merchandising and design for the swimsuit division. After having two children, Sonia decided it was time to fulfill her lifelong dream of creating her own company and so… PRETA LOBUE was born.


PRETA LOBUE © 2009
DESIGN BY: WEB DESIGN NEW YORK